Thursday 19 May 2016

OUGD602: PPP presentation notes

Goat Collective
branding

- worked on the business cards using traditional method of letterpress to save money, but not time
- Clarendon is our adopted typeface, which is our logotype on the business cards
- our logo is a friendly hand drawn sketch of a goat with typography across its eyes and collective surrounding its chin
- we also have a website, invoice and letterhead
online presence

- our website is our homepage and platform to social media sites which is where we upload all of our work
- the site acts as a base and displays a few pieces of work along with our manifesto

freshers poster pack

- all 8 of us submitted 5 images to be photocopied and packaged in to a tube of 40 designs
- we aimed to brighten the halls of freshers in Leeds
- our stall at the LCA freshers fair got rid of all the postal tubes within an hour and a half

veg out / outlaws yacht club
- 6th december we had stalls at both veg out and outlaws to display our work 
- we all created christmas card designs to sell at veg out

disposable society

- we called out for submissions from LCA, leeds uni and other places in leeds to try and create a collaboration of artists works
- raising awareness of our disposable culture
- guerrilla advertising campaign highlighted the disposable nature of our society and was captured on social media by people in leeds
- event curation required finding a space through east street arts, building frames and partitions, collecting and hanging work 

interview with independent leeds

- interviewed by louise fletcher for an article on independent leeds about our upcoming exhibition, disposable society

hyde park book club

- monthly exhibits and artist residency at HPBC in leeds
- we update our work there regularly and all is for sale
- this is a place we can showcase our work when we produce new stuff


Online presence / self promotion

behance
- an updated portfolio of my recent work. includes full projects and expresses all talents
instagram
- specifically for lettering and typography
- showcase videos and photos in one space seen as an active online portfolio
tumblr
- lettering account / elettring
- photography account / iPhone photographs

Sign writing
- goat collective sign, produced ahead of fresher’s fair in september 2015
- hpbc takeaway coffee sign written on widow to advertise takeaway coffee
- menu boards, updating the sandwich and drinks board in the cafe
- smaller sign painting commission on a small cabinet for use at a burger van for festival
- amplify leeds sign painting commission; live, paid brief that required me to source onboard and paints


Live art

- LCA christmas party December 2015; created a large calligraphy piece inspired by the festive season
- Nurag clothing launch, March 2016; Goat Collective participated in live art panels during the event night


Commissions \ Contests \ Paid work

- CM logo contest for calligraphy masters. check out website calligraphymasters.com
- Stray Weather logo; paid
- I <3 crafting video; paid
- Irish Boxing logo & EP cover; paid
- Sign painting for Amplify Leeds; paid
- Progressio poster; live brief
- Funkybit poster; live brief


Mural painting / artist Pete Barber

- workshop and introduction with Pete Barber, mural artist
- took part in competition for plus net to design a wall mural for their back yard at their Leeds offices


After university

- continue with Goat Collective in leeds for the foreseeable future
- move to barcelona?
- studio search; Hey Studio, Lo Siento, Atipus (all barcelona based)
- look in to doing festivals and outdoor murals & signs
- get work placements or apprenticeships with mural artists and sign painters

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