OUGD602: Menu Boards & Takeaway Coffee

I was recently asked by the owner of Hyde Park Book Club to come and recreate the designs on the menu boards and the Takeaway Coffee window sign. This was a great opportunity for me to start doing some commercial lettering work and develop my practice by working on a live brief. There wasn't much thought behind the designs other than to create a clear type hierarchy, something which the original boards lacked.

OUGD602: Goat Updates.. November

There's a few events in the works at the moment, with larger exhibitions planned for after the New Year and some smaller meet ups before the Christmas break.


- Veg Out
We've recently been invited to have a stall at Northern Monk brewery's Veg Out day event on the 6th December. Our plan is to design a selection of christmas cards with the intention of it being our first profit-making event. We also want to interact with young children at the stall so we're planning a 'design your own card' area using stamps.

- Outlaws Yacht Club
A chance to network with other artist groups in Leeds, showcase our work and let people know what we're all about. Same date as the Veg Out event, but in the evening of the 6th December.

- LCM collaborative night 'Screwface'
Thursday 25th Feb 2016 is the date decided on for the LCMxGoat Collective event 'Screwface'. We will be collaborating with a group of students from Leeds college of Music to put on a night dedicated to ambient hip hop music and artwork. We are taking care of the visual effects and pieces for the upstairs stage room in Belgrave Music Hall, and are creating the logo, posters, flyers and designing the tickets for the night as well.

- Exhibition space sorted for 'Disposable Society' exhibition
Early March is the hopeful date for our first exhibition as a collective, and we've secured a space at Northern Monk brewery to host the event. Regarding funding, we've agreed that if we can get 250 people through the door then no payment is necessary. A bar on the floor below will be functioning throughout the night which gives people more incentive to come and view the work with a drink, and creates a social environment to network and meet people.

OUGD602: LCA House Exhibition

A group of third year fine art students offered out a call for submissions with the intent on putting on an exhibition in their house featuring as much work as they could fit in. The exhibition included paintings, sculptures and a video installation in their basement, was a cool use of space and the house was packed out with people viewing the work and generally socialising. I submitted a small painting for this.. some photos of event below.

OUGD602: Hyde Park Book Club - Exhibition #1

Yesterday we hosted our first exhibition at Hyde Park Book Club, a small new café/bar on Hyde Park corner. Each of us in the collective produced a piece of work either individually or collaboratively, with the intention to display the work in the Book Club for the foreseeable future after the exhibition launch. We marketed the event on social media platforms running up to the 15th as well.

The piece I created was a take on modern abstract calligraphy based around and stemming from the idea of open books on a shelf or as seen from above. Here is a quick development of composition taken from an idea that sparked when I saw an open magazine pinned on a wall while lying underneath it. From this I opened a selection of books and slotted them inside one another with their pages open, an this developed into a simpler design using just one direction of diagonal strokes. The abstracted letterforms as content is a clear connotation of the words in books, the language.

OUGD602: Goat Business Cards

After a letterpress induction me and Dan decided to set up a chase for Goat Collective business cards, keeping the design simple with just our contact email and "Goat Collective" pressed on one side of the card. We decided to use greyboard as a cheap stock and to differ from most business cards which are generally printed on thinner card.

Luckily LCA have Clarendon - our brand typeface - in both 30pt and 24pt, so we were able to keep brand consistency in this area of our promotion.