OUGD502: Study Task 01 - Review your identity

In groups in today's workshop we analysed our existing brand identity we came up with before the summer break.  We discussed that this image may change and there is no definite solution at this stage. Over the next few years, as we develop our skills and processes, our interests may change and evolve as we learn and progress more in a specific area.




I feel that my identity from last year doesn't represent myself as a designer and the disciplines I want to produce work within, so I've had a few ideas as to what I could change my brand image to that shows a more clear direction of practice.

Although I don't think the break over summer has particularly changed anything directly, having the time to reflect and expand on any personal work has led me to become more focused on areas I'd like to specialise in.